Cromize - Website & Branding Design

To create a website from scratch that clearly communicates Cromize's services, reflects the brand's identity, and provides a seamless user experience for businesses seeking IT solutions.

Client:

CROMIZE

Role:

Lead UI/UX Designer

Year:

2024

The Challenge

  1. Establishing a New Brand Identity: Since Cromize was a new company, there was no existing brand identity. My challenge was to create a memorable brand presence that would help Cromize stand out from competitors.


  2. Simplifying Complex Information: Cromize offers a range of IT services, and it was challenging to present this technical information in a way that was easy to understand for non-technical users.


  3. Mobile Optimization: With more than half of users accessing websites on mobile devices, ensuring a smooth mobile experience was critical to keep visitors engaged.


  4. Consistency Across Touchpoints: Creating a website that would not only look visually appealing but also remain consistent across various devices, ensuring a seamless experience on desktops, tablets, and smartphones.

Process

Our team started the project by understanding the user's needs, and gathering feedback from users. We conducted extensive research on the real estate industry and competitors' websites to identify best practices and trends.

  1. User interviews & research

  2. Synthesis the findings

  3. Ideating the solution

  4. Craft a prototype with the main idea

  5. Test with users to validate the idea

Solution

The job portal app solution should focus on providing a seamless and user-friendly experience for job seekers, while also ensuring the accuracy and security of the job listings and job applications. To achieve this, the app should have a robust and flexible filtering system that allows job seekers to easily search and filter job listings based on their preferences.

Additionally, the app should integrate with multiple employer databases to ensure that job listings are accurate and up-to-date, and it should provide personalized job recommendations based on the user's search history and job preferences.

Finally, the app should integrate with social media platforms to increase user engagement and reach, and it should be regularly updated with the latest technological trends and innovations to ensure its continued relevance and usefulness to job seekers. By focusing on these key features and capabilities, the job portal app can provide a comprehensive and effective solution for helping job seekers find suitable jobs.

Key takeaways

After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.